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Aug / Fall Drive 2011 - MBA Semester II


Aug / Fall Drive 2011  Answer coming soon...
Master of Business Administration - MBA Semester II
MB0044 – Production & Operations Management - 4 Credits
(Book ID: B1133)
Assignment
Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Explain in brief the origins of Just In Time. Explain how JIT is implemented.

Q2. Bring out the historical background of Value Engineering. Elucidate three
companies which have incorporated VE with brief explanation.
Q3. Explain the key elements of Quantitative modelling. What is work study and
motion study.
Q4. What is Rapid Prototyping? Explain the difference between Automated flow line
and Automated assembly line with examples.
Q5. List different methods for selecting a suitable plant location and explain any
two.
Q6. Explain Juran’s Quality Trilogy and Crosby’s absolutes of quality. List out
Demings 14 points.
Aug / Fall Drive 2011
Master of Business Administration - MBA Semester II
MB0044 – Production & Operations Management - 4 Credits
(Book ID: B1133)
Assignment
Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Sketch the business process model and define the terms. Differentiate between
Explain Logical Process Modelling and Physical Process Modelling.
Q2. Explain project management life cycle and its phases. With an example explain
Work Breakdown Structure.
Q3. Define industries’ best practices? Explain any one popular industry best
practise followed by all companies.
Q4. Explain PMIS. What is Key Success Factor (KSF), Explain with example.
Q5. Explain the seven principles of supply chain management. Take an example of
any product in the market and explain Bullwhip effect.
Q6. Time taken by three machines on five jobs in a factory is tabulated below in
table below. Find out the optimal sequence to be followed to minimise the idle
time taken by the jobs on the machines.
Job Machine 1
(M1)
Machine 2
(M2)
Machine 3
(M3)
A 6 8 7
B 4 5 3
C 5 5 7
D 3 4 6
E 4 3 4
[Type text] [Type text] Fall 2011
Master of Business Administration - MBA Semester 2
MB0045 – Financial Management - 4 Credits
(Book ID: B1134)
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 marks. Answer all the questions.
Q.1 What are the 4 finance decisions taken by a finance manager.
Q.2 What are the factors that affect the financial plan of a company?
Q.3 Show the relationship between required rate of return and coupon rate on the value
of a bond.
Q.4 Discuss the implication of financial leverage for a firm.
Q.5 The cash flows associated with a project are given below:
Year Cash flow
0 (100,000)
1 25000
2 40000
3 50000
4 40000
5 30000
Calculate the a) payback period.
b) Benefit cost ratio for 10% cost of capital
Q6. A company’s earnings and dividends are growing at the rate of 18% pa. The growth
rate is expected to continue for 4 years. After 4 years, from year 5 onwards, the growth
rate will be 6% forever. If the dividend per share last year was Rs. 2 and the investors
required rate of return is 10% pa, what is the intrinsic price per share or the worth of one
share.
[Type text] [Type text] Fall 2011
Master of Business Administration - MBA Semester 2
MB0045 – Financial Management - 4 Credits
(Book ID: B1134)
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Discuss the objective of profit maximization vs wealth maximization.
Q.2 Explain the Net operating approach to capital structure.
Q.3 What do you understand by operating cycle.
Q.4 What is the implication of operating leverage for a firm.
Q.5 A company is considering a capital project with the following information:
The cost of the project is Rs.200 million, which consists of Rs. 150 million in plant a
machinery and Rs.50 million on net working capital. The entire outlay will be incurred in the
beginning. The life of the project is expected to be 5 years. At the end of 5 years, the fixed
assets will fetch a net salvage value of Rs. 48 million ad the net working capital will be
liquidated at par. The project will increase revenues of the firm by Rs. 250 million per year.
The increase in costs will be Rs.100 million per year. The depreciation rate applicable will be
25% as per written down value method. The tax rate is 30%. If the cost of capital is 10%
what is the net present value of the project.
Q.6 Given the following information, what will be the price per share using the Walter
model.
Earnings per share Rs. 40
Rate of return on investments 18%
Rate of return required by shareholders 12%
Payout ratio being 40%, 50%, or 60%.
Fall 2011
Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is Marketing Information System? Explain its characteristics, benefits and
information types. (10 marks)
Q.2 a. Examine how a firm’s macro environment operates. (5 marks)
b. Mention the key points in Psychoanalytic model of consumer behaviour. (5
marks)
Q.3 Explain the key roles played and various steps involved in organisational
buying. (10 marks)
Q.4 Explain the different marketing philosophies and its approach. (10 marks)
Q. 5 What are the various stages involved in decision process when a consumer is
buying new product? Also, explain the adoption process. (10 marks)
Q. 6 Explain briefly the marketing mix elements for an automobile company giving
sufficient examples. (10 marks)
Fall 2011
Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is product mix? What are the strategies involved in product mix and
product line? (10 marks)
Q.2 What is a distribution channel? Explain the factors to be considered while
setting up a distribution channel. (10 marks)
Q.3 Discuss the communication development process with examples. (10 marks)
Q.4. Select any mobile handset and mobile company and then evaluate its
positioning strengths or weakness in terms of attributes, benefits, values,
brand name and brand equity. (10 marks)
Q. 5 What is retailing? Explain the functions and different types of retailing with its
key features. (10 marks)
Q. 6 a. What is CRM? What are its objectives? (2 marks)
b. Write a short note on Brand development. (8 marks)
Aug 2011
Master of Business Administration-MBA Semester II
MB0047 – Management Information Systems – 4 Credits
(Book ID: B1136)
Assignment Set- 1 (60 Marks)
Marks-60
Attempt each question. Each question carries 10 marks:
1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some
Disadvantage of MIS?
2. Explain Knowledge based system? Explain DSS and OLAP with example?
3. What are Value Chain Analysis & describe its significance in MIS? Explain what is meant by BPR?
What is its significance? How Data warehousing & Data Mining is useful in terms of MIS?
4. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined
for an organization?
5. What is ERP? Explain its existence before and its future after? What are the advantages &
Disadvantages of ERP? What is Artificial Intelligence? How is it different from Neural Networks?
6. Distinguish between closed decision making system & open decision making system? What is
‘What – if‘ analysis? Why is more time spend in problem analysis & problem definition as
compared to the time spends on decision analysis?
Aug 2011
Master of Business Administration-MBA Semester II
MB0047 – Management Information Systems – 4 Credits
(Book ID: B1136)
Assignment Set- 2 (60 Marks)
Marks-60
Attempt each question. Each question carries 10 marks:
1. How hardware & software support in various MIS activities of the organization? Explain the
transaction stages from manual system to automated systems?
2. Explain the various behavioral factors of management organization? As per Porter, how can
performance of individual corporations be determined?
3. Compare various types of development aspect of Information System? Explain the various
stages of SDLC?
4. Compare & Contrast E-enterprise business model with traditional business organization model?
Explain how in E-enterprise manager role & responsibilities are changed? Explain how manager
is a knowledge worker in E-enterprise?
5. What do you understand by service level Agreements (SLAs)? Why are they needed? What is the
role of CIO in drafting these? Explain the various security hazards faced by an IS?
6. Case Study: Information system in a restaurant.
MBA SEMESTER II
MB0048 –Operation Research- 4 Credits
(Book ID: B1301)
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions
1. a .Define O.R and discuss its characteristics. [ 5 marks]
b. Explain the nature of Operations Research and its limitations.
[ 5 marks]
2. a. What are the essential characteristics of a linear programming model?
[ 5 marks]
b. Explain the graphical method of solving a LPP involving two
variables. [ 5 marks]
3. a. Explain the simplex procedure to solve a linear programming problem.
[ 5 marks]
b. Explain the use of artificial variables in L.P [ 5 marks]
4. a. Explain the economic interpretation of dual variables. [ 5 marks]
b. Define: Primal Problem and Dual Problem. [ 5 marks]
5. Describe the North-West Corner rule for finding the initial basic feasible
solution in the transportation problem? [ 10
marks]
6. Use the simplex method to
Maximise z = 3x1 – x2
Subject to the constraints
2x1 + x2  2
x1 + 3x2  3
x2  4,
x1, x2  0.
MBA SEMESTER II
MB0048 –Operation Research- 4 Credits
(Book ID: B1301)
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions
1. a. Explain the terms: Pure strategy, Mixed Strategy, Saddle point,
Competitive games, Payoff matrix, Rectangular games. [ 5 marks]
b. Explain the Maximin and Minimax principle used in Game Theory.
[ 5 marks]
2. a. Explain the steps involved in Monte-Carlo simulation. [ 5 marks]
b. What are the advantages and limitations of using simulation?
[ 5 marks]
3. a. Distinguish between PERT and CPM. What is a critical path?
[ 5 marks]
b. Write a short note on PERT/CPM networks in Operations Research.
[ 5 marks]
4. a. State the general form of an integer programming problem. [ 5 marks]
b. Describe the branch and bound method for the solution of integer
programming problem? [ 5marks]
5. How can you use the Matrix Minimum method to find the initial basic
feasible solution in the transportation problem. [ 10 marks]
6. Solve the following transportation problem. [ 10 marks]
9 12 9 6 9 10 5
7 3 7 7 5 5 6
6 5 9 11 3 11 2
6 8 11 2 2 10 9
4 4 6 2 4 2 22
Fall 2011
Master of Business Administration-MBA Semester 2
Project Management – MB0049 - 4 Credits
(Book ID: B1138)
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 List and explain the traits if a professional manager.
Q.2 Describe in brief the various aspects of programme management?
Q.3 Compare the following:
a. Traditional Vs. Projectised Organization
b. Reengineering Vs. E-engineering
Q.4 List out the macro issues in project management and explain each.
Q.5 Describe the various steps in risk management listed below:
a. Risk Identification
b. Risk Analysis
c. Risk Management Planning
d. Risk Review
Q.6 ABC Company implements got a very big project and they decided to allot the same
to a new project manager, who joined the company recently. In order to execute the project
successfully, what are the various phases in which the project lifecycle should be divided.
Fall 2011
Master of Business Administration-MBA Semester 2
Project Management – MB0049 - 4 Credits
(Book ID: B1138)
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a short note on the following:
a. Work Breakdown Structure
b. Estimation Approach
Q.2 List and define in Brief all the tools for Post Implementation Review
Q.3 Define the Basic categories of performance management.
Q.4 Write a short note on the following:
a. Professional Responsibility
b. Business Orientation
c. Personnel Productivity
d. Conflict Management,
Q.5 Comment on the following
a. Importance of DMAIS in project management cycle
b. Knowledge areas of project management
Q.6 What are the various SCMo soft wares available in project management? Explain
each in brief.

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