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Q1. Discuss the importance of communication in business.

Importance of Communication in Business
Communication is the lifeblood of a business organization. No organization can succeed or progress, build up reputation, and win friends and customers without effective communication skills.
In fact, successful communication is the foundation of strong and pleasant relationships between the seniors and sub ordinates, between the workers and the management, between the customers and the sellers.
Efficient system of communication helps in better coordination and efficient control of all the activities that take place in the organization. Communication leads to clear understanding, good production, healthy climate, and willing cooperation among the various levels of employees. Therefore, communication is very crucial for the smooth running of the organization. Consequently, effective communication affects the profit and prosperity of firms, organizations and shop keepers.
Poor and ineffective communication system may result in mismanagement, bad business and sure show down. Communication can build or destroy trust, depending on the use of words. A poorly worded message or talk may result in communication breakdown. On the other hand, planned and well-meant communication helps in better service, removes misunderstanding and doubts; builds up good will, promotes business and earns favorable references. It is the key to success in business and trade. A good businessman believes in the saying, ‘take care of communication and success shall take care of itself.’
Success of any business lies in effective communication. The more effective the communication is, the better the results are. Communication is effective when it produces desired action in the reader or audience. Effective communication is essential for the survival and progress of a business concern.
The ability to communicate effectively is an essential quality of a businessman. A person may be intelligent but he may not be able to get his message across to others. Ideas are generally common, but the ability to convey them to others is rare.
A successful communicator affects the minds of his readers, employees, supervisors, customers, suppliers, investors and business associates. They form a good impression of the company and the communicator. He builds the goodwill of the company he represents. Goodwill of a person or company attracts customers and wins friends.
Therefore, the ability to communicate effectively both orally and in writing is an asset for the communicator. Through successful correspondence, he leads his business to success. The letters, reports, memos etc., which he writes to the people, demonstrate his ability in effective communication or lack of it. A successful communicator is able to run the affairs of a business. He can plan well and control the working of his organization. He has the skill to transfer his policies, decisions, objectives and job instructions to the persons working with him at all levels. So, communication skills are quite essential for a businessman to perform his managerial functions effectively. Communication is essential for life in general, but in business settings, it is critical. Communication is more than just a matter of speaking and hearing, especially within a business setting. Good communication, on the other hand, means that your message will be sent and that the people or organizations understand the message in its entirety. Further, they are much more likely to respond in a positive manner if the message was communicated effectively. A poorly communicated message is likely to result in an unfavorable response.
Communication is one of the basic functions of management in any organization, and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization.
You cannot have human relations without communication. However, good and effective communication is required not only for good human relations, but also for good and successful business. You can use softwares like business writing software for writing effective business communication, which is required at various levels and for various aspects in an organization such as –
Importance of communication for manager and employee relations:
Effective communication of information and decision is an essential component for management-employee relations. The manager cannot get the work done from employees unless they are communicated effectively of what he wants to be done. He should also be sure of some basic facts such as how to communicate and what results can be expected from that communication. Most of management problems arise because of lack of effective communication. Chances of misunderstanding and mis-representation can be minimized with proper communication system.
For motivation and employee morale:
Communication is also a basic tool for motivation, which can improve the morale of the employees in an organization. Inappropriate or faulty communication among employees or between manager and his subordinates is the major cause of conflict and low morale at work. Manager should clarify to employees about what is to be done, how well they are doing, and what could be done for better performance, to improve their motivation. He can prepare a written statement, clearly outlining the relationship between company objectives and personal objectives, and integrating the interest of the two.
For increased productivity:
With effective communication, you can maintain a good human relation in the organization and by encouraging ideas or suggestions from employees or workers and implementing them whenever possible, you can also increase production at low cost.
For employees:
It is through the communication that employees submit their work reports, comments, grievances and suggestions to their seniors or management. Organization should have effective and speedy communication policy and procedures to avoid delays, misunderstandings, confusion or distortions of facts and to establish harmony among all the concerned people and departments.


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