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Q 1. What is questionnaire? Discuss the main points that you will take into account while drafting a questionnaire?

Understanding how to phrase questions. Being sensitive to questionnaire length.
There are some basic differences in how the questionnaire should be constructed if it is to befilled out personally by the respondent or if an interviewer is going to administer it. These are:

Self-administered questionnaires should be simple, straightforward and logical

 It has been estimated that as many as 50% of respondents who start a self-administered questionnairewill not complete it because they become irritated and annoyed at the wayit is constructed. When writing a self-administered questionnaire, then, every care mustbe taken to ensure that it is easy to complete Inthat it almost answers itself.

Self-administered questionnaires should be written with an eighth grade mentality inmind while interviewer-administered questionnaire can be quite complex.

Becauseinterviewers are trained in the flow of the questionnaires they administer and will conducta number of practice interviews prior to confronting a respondent, developing a complexquestionnaire that is interviewer-administered doesnot present a problem for therespondent.

Keep the respondent in one mind-set at a time. If at all possible, complete all your questions about on e topic before moving on to the next. For example, don’t ask about favorite place to shop, then about brands used and then go back to additional questioning on favorite place to shop.

Save sensitive questions for the end. Again, this might not always be possible, but whenit doesn’t matter,be aware that sensitive questions such as race or income can alienaterespondents and turn them off to the entire interview process. If asked at the end,respondents are more likely to answer as they are wholly invested in the questionnaire. Biased question: What do you like about the last airline flight you took? Assumption hereis that respondent liked something and the question tends to push for a positive response.

Unbiased question. What, if anything, do you like the last airline flight you took? Bysimply using if anything as part of the question phrasing, the respondent is not put on thespot to find something to like

When conducting telephone interviews, it’s relatively easy to keep respondents on thephone and Answering questions for 15, 20 or 25 minutes if the questionnaire has a goodflow and is thoughtfully written. But try keeping a respondent on the phone for 3 minuteswith a questionnaire that is the least bit confusing, seems redundant or is insensitive tosensitive issues.


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