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smu assignments MB0039 Q1. Communication skills are of utmost importance in managing information and technology in any organization. List the characteristics of communication and discuss the seven barriers to effective communication.

Answer: The characteristics of communication are:
· It is unavoidable It is impossible not to communicate, since we communicate unintentionally all the time, even without the use of words.
It is a two-way exchange of information Communication is sharing of information between two or more persons, with continuous feedback.
· It is a process Each message is part of a process and does not occur in isolation.

· It involves a sender and a receiver of information Any communication starts with a
sender of a message and requires a receiver to attach some meaning to that message.
· It could be verbal or non-verbal Communication could be through the use of words in spoken or written form, or through the use of body language such as gestures and facial expressions.
· It is successful when the receiver interprets the meaning in the same way as that intended by the sender The receiver may not always attach the same meaning to a message as the sender.
· It is a dynamic process Communication involves sharing of thoughts and experiences in a meaningful manner while assimilating, processing, and responding to the person one is talking with.
· It enables understanding Communication enables people to understand the necessity for change, the reasons for performing certain things, the method of implementing processes, and the importance of their actions.

The barriers to communication are as follows:
· Environmental barriers An environmental barrier is the same as physical noise, which could be in the form of distracting sounds, an overcrowded room, poor facilities and acoustics, all of which may hinder the ability to listen to and understand the message.
· Individual barriers A major barrier to interpersonal communication is a tendency to judge, evaluate, approve, or disapprove the views of another person.
· Organisational barriers In organisations that are too hierarchical, that is, where there are multiple ‘layers’, messages may have to pass through many levels before they finally reach the receiver.


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