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smu bba semester 1 solved assignments for BBA101 Q1. Depending on the channel used and the style of communication, there can be various types of communication. Explain the various types of communication based on channels and style.

Answer: The types of communication based on channels and styles are as follows:

Verbal communication- Verbal communication is further divided into written and oral communication. The oral communication refers to the spoken words in the communication process. Oral communication can either be face-to-face communication or a conversation over the phone or on the voice chat over the
Internet. Spoken conversations or dialogs are influenced by voice modulation, pitch, volume and even the speed and clarity of speaking. The other type of verbal communication is written communication. Written communication can be either via snail mail, or email. The effectiveness of written communication depends on the style of writing, vocabulary used, grammar, clarity and precision of language.

2. Non-verbal communication- Non-verbal communication includes the overall body language of the person who is speaking, which will include the body posture, the hand gestures, and overall body movements. The facial expressions also play a major role while communicating since the expressions on a person’s face say a lot about his/her mood. On the other hand, gestures like a handshake, a smile or a hug can independently convey emotions. Non-verbal communication can also be in the form of pictorial representations, signboards, or even photographs, sketches and paintings.

3. Types of communication based on style and purpose- Based on the style of communication, there can be two broad categories of communication, which are formal and informal communication that have their own sets of characteristic features.

1. Formal communication- Formal communication includes all the instances where communication has to occur in a set formal format. Typically, this can include all sorts of business communication or corporate communication. The style of communication in this form is very formal and official. Official conferences, meetings and written memos and corporate letters are used for communication. Formal communication can also occur between two strangers when they meet for the first time. Hence, formal communication is straightforward, official and always precise. It has a stringent and rigid tone to it.

2. Informal communication - Informal communication includes instances of unrestrained communication between people who share a casual

rapport with each other. Informal communication requires two people to have a similar wavelength, and hence occurs between friends andfamily. Informal communication does not have any rigid rules and guidelines. Informal conversations need not necessarily have boundaries of time, place or even subjects for that matter, since we all know that friendly chats with our loved ones can simply go on and on.


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