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smu assignment summer 2014 answers mba MB0039 –Business Communication Q1. As a speaker you are addressing a group of people. Explain the elements involved in this communication.

Answer: The Key elements involved in this communications are:
 · Sender or encoder This is the person who transmits a message. For example, a manager is writing a letter to a consultant after a meeting or a sales manager making a presentation to the sales team. Here the manager is the sender.

 · Receiver or decoder The person who notices and decodes, or attaches some meaning to a message. Decoding may not always be accurate and a wrong meaning may be attached to a message. For example
, a friendly joke might be taken as an offence, or feedback given to a subordinate by a superior might be taken in the wrong sense.

· Message This is any signal that triggers the response of a receiver. Messages may be intentional (as in the example of the sales presentation by a manager to the sales team) or unintentional (nonverbal signals such as yawns that convey the message of boredom).

· Channel This refers to the medium or the method used to deliver the message. As a business executive, you will often have a choice of channels. For example, you could communicate with a customer through a letter, email or telephone.

· Feedback Most communication is two-way. Receivers generally respond to messages. For example, students may ask questions during a lecture session and an employer may tell an employee that he has to think about his proposal. This response to a sender’s message is called feedback. This kind of feedback is oral. Sometimes feedback can also be given in a written form.

 · Context This refers to the setting in which the communication takes place and could sometimes determine the success or failure of the communication. 

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