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SMU solved assignments BBA 101: COMMUNICATION SKILLS - Q1. Communication is the lifeblood of a business organization. Explain the process of Communication. What is the role of Communication in Business?

AnswerProcess of Communication: A process, by definition is “a systematic series of action or operation of a series of changes directed to some end.” Communication is a two – way process in which there is an exchange and chain of ideas towards a mutually acceptable direction. The process of communication involves two or more persons participating through a medium that carries the information or message for a particular purpose, which is mutually understood by both the sender and the receiver.

Elements of Communication Process

Sender / Encoder / Speaker: 
The person who starts the communication process is normally referred to as the sender. He is the person who transmits, spreads, or communicates a message with the purpose of
informing, persuading, influencing or changing the attitude, opinion, or behavior of the receiver.

Receiver/Decoder /Listener:  
A receiver is the targeted audience of the message who will receive the message and translate (decode) it to understand the real meaning and sends back the feedback (response) to the sender.

Message is the encoded idea transmitted by the sender making the formulation of the message extremely important, for an incorrect patterning can turn the receiver hostile, making him lose interest altogether.

Another important element of communication is the medium or channel. A medium helps the sender to convey the message to the receiver.

Feedback: This is the top circle that connects the receiver in the communication process with the sender, who, in turn, acts as a feedback receiver and, thus gets to know that the communication has been accomplished.

Importance of Communication in Business
Communication is the lifeblood of a business organization. No organization can succeed or progress, build up reputation, and win friends and customers without effective communication skills.

In fact, successful communication is the foundation of strong and pleasant relationships between the seniors and sub ordinates, between the workers and the management, between the customers and the sellers. Efficient system of communication helps in better coordination and efficient control of all the activities that take place in the organization. Communication leads to clear understanding, good production, healthy climate, and willing cooperation among the various levels of employees. Therefore, communication is very crucial for the smooth running of the organization. Consequently, effective communication affects the profit and prosperity of firms, organizations and shop keepers.


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