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BBA Semester 1

Q1. Communication is complete only when the intended information reached the receiver. What are the various barriers to communication? How can you overcome them?

Barriers to Communication
Communication defined as the process of meaningful interaction among human beings. More specifically, it is the process by which meanings are perceived and understanding is reached among human beings. But there may be

Q2. Discuss different types of communication network practiced in an organization.

Communication Network is divided into four different types, which help individuals to work as a team and accomplish the task successfully. The four types are explained

Q4. What groundwork does one need to do to make an effective presentation? How do verbal, vocal and visual components of communication impact a presentation?

Steps in Preparing a Presentation
There are four basic steps of making a presentation:
  • Planning and Research
  • Structure
  • Preparation
  • Presentation

Q5. Different purposes of reading require different methods of reading. Describe the various ways of reading. What are the techniques that you can use to improve your reading?

The types or ways of reading can be broadly classified into the following five categories:
Scanning: It is the fastest type of reading. We use this method when we wish to find some specific information about something in a hurry. We quickly glance through the text, move our eyes quickly over the pages to look for Source:

Q6. Why is employment communication a necessary weapon for employer? What should an applicant look for before he submits a resume to his prospective employer?

Employment communication involves a complex process that includes employment letters, job applications and resumes. In today’s global competitive world where there is cut-throat competition among the job seekers, it has Source:
                                                                                                                                                                              Fall 2014
BBA Semester 1
Q1. Define the term ‘Organisational Behaviour”. Explain the importance of Organizational Behaviour.

Organizational Behavior is the study and application of knowledge about how people, individually and groups behave as individuals as well as in groups in the organizations. Its main purpose is to build better relationships by Source:

Q2. Explain the following:
a) Span of Control
b) Centralisation and Decentralisation
a) Span of Control

This is also known as the span of management/supervision. Span of control refers to the maximum number of employees that can be supervised efficiently and effectively by a senior there are two types of spans – narrow span Source:

Q3. Define the term ‘Learning’. Explain any three theories of learning.

Learning is defined as a relatively permanent change in behaviour (Akin 1987). In the context of organisation, one of the managerial challenges is to instill productive work behaviours in his employees.

Theories of Learning
Classical Conditioning: This approach explains the learning of reflex behaviour. An example of a reflex behaviour is- when stuck with a pin we flinch without thinking. Pavlov – a Russian scientist conducted a remarkable Source:

Q4. Define the term motivation. Explain Maslow’s need Hierarchy theory.

The term “motivation‟ has its origin in the Latin word “mover” which means to “move”. Thus, motivation stands for movement. One can move people by incentives or threats which can have a limited effect. These work for a while Source:

Q5. What is meant by conflict? Describe the sources of conflict?

Conflict can be defined as a process in which one party perceives that another party has negatively affected, or is about to negatively affects, something that the first party cares about.

Q6. Write short notes on the following:
a) Organization Culture
b) Conflict management

a) Organization Culture
Organization culture is the set of shared values and norms that controls organizational member’s interactions with each other and with people outside the organization. It is referred to as the common perception held by the members Source:
                                                                                                                                                              Fall 2014
BBA Semester 1
Q1. Economic policies refer to the monetary and fiscal policies that affect the growth rate of the economy. Discuss in detail these policies.

Economic Policies: This refers to the monetary and fiscal policies that affect the growth rate of the economy and the attained price stability in the economy. Economic policies can be expansionary or contractionary. Monetary policy works through the effect on the money supply, whereas fiscal policy works through Government expenditure and the Source:

Q2. Differentiate between capitalist and socialist economies.

Capitalist Economy
The ideology of capitalism was expressed in Adam Smith’s “Wealth of Nations“(1776) and
Smith’s free-market theories were widely accepted in the 19th century. It is prevalent in a large number of countries, viz, the USA, UK, France, Japan, Australia and most of the countries in Western Europe. The following are the Source:

Q3. Discuss the Industrial laws applicable in India.

Legal environment plays a crucial role in the economy of a nation. Legal environment consists of the policy framework, the laws and regulations pertaining to all aspects of business, commerce and trade; and the broader Source:

Q4. What is disinvestment? What is the difference between privatization and disinvestment? What are the objectives of disinvestment?

Disinvestment means selling of public investment to private entrepreneurs. The policy of disinvestment refers to selling of government’s equity in public sector units in the market. It simply means that the ownership and Source:

Q5. Describe the corporate social responsibility of business houses towards human resources with an example of an Indian Company.

Responsibility towards human resources
The social responsibility of an organization can be first known from its approach to the internal environment. An organization’s internal environment mainly consists of its human resources. A company which cares forits internal environment may be able to care for its external environment- society also. A business organization must be willing Source:

Q6. Explain the Indian economy with reference to the service sectors like Education and Health care.

Service Sector
The Services sector is the largest contributor to the country's GDP (more than half of India’s GDP). It has maintained a steady growth since 96-97, except for a fall in 2000-2001 which was because of the global dot com bubble bursting. India has the title of being the world’s second largest fastest growing economy, in the services Source:

BBA Semester 1
Q1. Statistics plays a vital role in almost every facet of human life. Discuss the characteristics of Statistics. What is the importance of statistics in business and management?

Functions of Statistics
To facilitate comparison of data
Many times, the purpose of undertaking a statistical analysis is to compare various phenomena by computing one or more measures like mean, variance, ratios, percentages and various types of coefficients because the absolute figures Source:

Q2. a. Differentiate between primary and secondary data.
b. Explain the concept of correlation and regression.

a) Primary data
Primary data are those data, which are collected by the researcher himself for the purpose of a specific study. Such data are original in character and are generated by surveys conducted by individuals or research institutions.

Q3. Describe the meaning of Index numbers. Explain the different methods of construction of index numbers.

Index numbers are a specialized type of average. It measures how much a variable changes over time. They are designed to measure the relative change in the level of phenomenon with respect to time, geographical locations or Source:
                                                                                                                                                                              Fall 2014
BBA Semester 1
Q1. a. Determine the decimal equivalent of the given number (68.33)8
b. determine the decimal equivalent of the given number (115)16


Octal Number
Weight of each digit
Weighted value

Q2. Invite a set of friends for your wedding through email because you do not have enough of time to go and personally invite. How do you invite them with one personal mail?

Using the mail merge wizard

The mail merge wizard provides the easiest method for creating a mail merge. It provides step by step instruction to users.
To start mail merge wizard, Click on Mailings tab> Start mail Merge (subheading).

Q3. a. What is a Macro?
b. How do you create Macro?

a) If you perform a task repeatedly in Microsoft Word, you can automate the task by using a macro. A macro is a series of Word and Excel commands and instructions that you group together as a single command to accomplish a task automatically.


Q1. Explain the clause related to the acceptance of proposal and the mandatory conditions attached with it.

As per ICA: “A person is said to have made the proposal when he signifies to another his willingness to do or to abstain from doing anything with a view to obtaining the assent of that offer to such act or abstinence.” The person Source:

Q2. What are the different ways in which an agency may be formed?

An agency can be formed in the following ways:
a) Agency by express authority
An Agency by express authority is created when the Principal confers express authority on the agent in spoken or written words. Express authority arises by mutual agreement between the Principal and Agent. The Agent agrees to act on behalf of the agent and in doing so he binds the Principal to all the obligations and promises he makes with Source:

Q3. “A bill may be dishonoured by non-acceptance or by non-payment”. Explain

A bill may be dishonored by non-acceptance or by non-payment. Promissory notes and cheques are dishonored by non-payment only. When a negotiable instrument is dishonored, the holder must give notice of dishonor to all the Source:

Q4. Decisions of the members at general meetings are expressed by way of resolutions. What do you understand by the term resolution here? Explain it with its kinds.

Decisions of the members at general meetings are expressed by way of resolutions. At the meetings, a definite proposal in the form of a ‘motion’ is placed; it is discussed thoroughly and finally is put to vote. Once voted upon by a majority of members, it becomes a resolution and is recorded by the company. Resolutions are used as tools for Source:

Q5. FEMA clearly defines the acts that can be termed as offences under its purview. What are these malpractices which are covered under FEMA act?  

FEMA clearly defines the Acts that can be termed as offences under its purview. It is the duty of the Directorate of Enforcement to investigate and prevent leakage of foreign exchange which generally occurs through the following Source:

 Q6. Write short notes on:
 a) Copyright
 b) Electronic Governance

a) Copyright: In simple words it means the right to copy. It is based on the notion that people who create or produce creative work have the right to decide how the fruits of their talent, skill and labour should be displayed. It is an exclusive right to reproduce an original work of authorship fixed in a tangible medium of expression, to Source:

Q1. Define Human Resource Management. Explain the functions of Human Resource Management.

Human Resource Management (HRM) is a process of bringing people and organisations together so that the goals of each are met. It is the art of procuring, developing, and maintaining competent workforce to achieve the goals of the Source:

Q2. What do you mean by Personnel Management? List and explain the differences between Personnel Management and HRM.

Personnel Management is also known as Personnel Administration, Labour Management and Labour Administration. According to the Institute of Personnel Management of India Personnel Management is “that part of management function which is primarily concerned with the human relationships within an organisation. Its Source:

Q3. What do you mean by Recruitment? Explain the factors affecting Recruitment.

Once human resource plan is made and the job analysis is carried out, then the organisation looks for skilled and qualified candidates who can fill up vacant positions in the organisation. This process is known as recruitment.

Q5. Discuss the objectives of Training. Explain the methods of On the Job Training.

 Objectives of Training
Training improves the quality of work, changes and molds the employee’s skills, knowledge and attitude. It also helps employees to increase their performance. Some of the objectives of training are:

Q6. Write short notes on the following:
 a) Employee Counselling
 b) Selection

a)Employee Counselling
Employee counselling is a process where a professional counsellor helps employees sort out problems by themselves. . It is an enabling service. Counselling is required for employees who are stressed out of problems, Source:


Q1. Mention some of the definitions of quality. Explain the dimensions of quality. What is meant by quality assurance?

The definitions of Quality:
·         “Quality is customer satisfaction”- is a short definition that is widely accepted.
·         According to ISO-8402, “Quality is the totality of features and characteristics of a product or service that bears on its ability to satisfy stated or implied need”.
·         J. M. Juran defines quality as “Fitness for purpose”.
·         Phillip Crosby considers it as “Conformance to requirements”.
Dimensions of Quality
Research work has suggested that customers are heavily influenced by different dimensions in determining quality Source:

Q2. Explain the following:
a) Kaizen
b) Benchmarking and its importance
a) Kaizen

Kaizen is a Japanese word meaning improvement or change for the better. It, refers to the beliefs or practices that focus on the continuous improvement of various processes. The word ‘Kai’ refers to change, and the word ‘Zen’ means good. Kaizen, also sometimes referred to as continuous improvement process, is defined as a guiding Source:

Q3. (a) Describe the contribution of Edwards Deming to Quality management.
(b) Differentiate between Mission and Vision Statements.

a) Contribution of Edwards Deming to Quality management:
Perhaps Deming’s most well-known contribution to quality management was the Deming cycle. The Deming cycle Source:

Q4. What is meant by Customer Focus? Describe in brief the concept of Customer satisfaction and Customer delight.
Customer Focus

The Customer Focus category examines how well the organisation meets the customer requirements. It evaluates existing customer relationship management policies of the organisation including how well the organization listens to ’the voice of the customers’. It also evaluates how effectively the organisation is using the voice of customers to Source:

Q5. Write Short notes on the following:
a) Cost of Quality
b) Productivity

a) Cost of Quality
Traditionally, cost of quality is defined as the expenditure incurred by the producer to achieve a particular level of quality. It has been modified, and today it is defined as the expenditure incurred by the producer, user, and community to achieve a particular level of quality.

Q6. Define Quality Management System. Explain Quality Management Principles

Quality management system – refers to vendor certification for quality standard. For example, many organisations in various industries require that their suppliers be ISO certified. Certification serves as a core requirement in vendor selection. Such certification ensures that the vendor does meet the stated quality requirements and goals as Source:

BBA 304: Advertising and sales
Q1. Define advertising and discuss the various functions of advertising.

"Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media to reach broad audiences”

In simple terms, advertising is a persuasive communication to change or reinforce ones’ prior attitudes that are Source:

Q2. Explain the consumer buying decision process.

Consumer buying decision process
Behind the visible act of making a purchase there lies a decision process that must be investigated.

The purchase decision process is the stages a buyer passes through in making choices about which products and Source:

Q3. Observe any newspaper advertisement of any consumer durable company. What is the target audience and what are benefits of choosing newspaper for advertisement.

Selection of appropriate advertisement:

Q4. What is media planning and what are the steps in media planning process?

Media planning is a very important component of the marketing strategy of an organisation. It refers to an analytical method for making media decisions, and describes the process of taking the message across to the target audience of the right time and place, and using the right media vehicle. In other words, media planning is the process of Source:

Q5. What do you understand by Public relations? What is the difference between PR and advertising?

“Public relations” is used to build rapport with employees, customers, investors, voters or the general public. Public Relations (PR) is the actions of a corporation, store, government, individual etc. in promoting goodwill between Source:
Q6. Write short notes on:
a) Sales quota
b) sales force

a) Sales quota
Known as sales target, sales quota is an expression of sales value and sales volume expected from a salesperson to be achieved in full from their defined territory over a given period of time i.e., weekly, monthly, quarterly or yearly. Source:

Q1. a. Amazon is the world's online marketplace® for all the books, enabling trade on a local, national and international basis. With a diverse and passionate community of individuals and small businesses, Amazon offers an online platform where millions of items are traded each day. Mention and explain the various opportunities offered by ecommerce for businesses.
b. What are the advantages and disadvantages of eCommerce?

E-Commerce Opportunities for Businesses: Many businesses need e-commerce software services to help take advantage of e-commerce areas.


Q2. a. The TCP/IP reference model is the network model used in the current Internet architecture. This model is derived from the OSI model and they are relatively same in nature. Explain the different characteristics of Gateways in the TCP/IP reference model with a neat diagram
b. Write short note on Hyper Text Markup Language (HTML) with example

TCP/IP Reference Model: The builder of the TCP/IP protocol group created their own architectural model to help describe its components and functions. This model goes by different names, including the TCP/IP model, the DARPA model (after the agency that was largely responsible for developing TCP/IP) and the DOD model (after the Source:

Q3. Hanson websites are built to work for your business and are built on the concept of intelligent website. An intelligent website is more than just a brochure on the web. It allows you to edit the website yourself through a Content Management System (CMS). What is the need for an intelligent website?

Need for an Intelligent Website: One cannot build an intelligent website that optimally has all sources of information for an online company, overnight. Actually, it is a long process that requires significant investment in technology, and an accumulation of knowledge that can come only with experimentation and trial and error.


Q4. When a data is sent across the network it is encrypted and arranged in a way that even if there is a diversion in the flow of data should not leak the data. At the reception it is decrypted and actual data is obtained. Explain the different methods of encryption technique.

Methods of Encryption
There are three types of cryptography or methods of encryption:
·         Secret key or private key or symmetric key cryptography
·         Public key or asymmetric key cryptography
·         Hash function

Secret key or symmetic key cryptography: In this scheme, both the sender and the recipient possess the same key Source:
5Q. Explain the different categories of electronic payment system in detail

An Electronic Payment System (EPS) is an online business process used for fund transfer through an electronic medium, like personal computers, mobile phones, servers and hand-held devices. Therefore, electronic payment system can be defined as: ‘The transfer of electronic money between financial institutions over a secure private network.’

Making payments on the Internet is essentially the electronic version of any traditional payment system. However, Source:

Q6. We know that there are various internet services which help us to make the use of network efficiently. Being a regular user of the various services without probably knowing the technical aspects explain those services in details with an example.
Internet Services

World Wide Web: According to Wikipedia, the World Wide Web is a system of interlinked hypertext documents accessed via the Internet. You can use a Web browser to view texts, images, videos and multimedia on web pages and navigate between them using hyperlinks.



Q1. Budgetary control is a strong business tool that helps companies maximizes profits. Explain the characteristics and objectives of a budgetary control system.

The following are the characteristics of budgetary control:
·         Establishing budgets for each function and section of the organisation.
·         Source:
Q2.  The success of a business enterprise depends to a great extent on how efficiently and effectively it can control costs. Give the meaning of standard costing. Describe estimated cost and standard cost.

Meaning of Standard Costing: Standard costing is a technique that establishes predetermined estimates of the cost of products and services and compares these costs with the actual costs as they are incurred. Standard costing can be considered as a yardstick to measure the efficiency in comparison to the actual cost incurred. Hence, standard Source:

Q3. Marginal costing plays a major role in making certain decisions. It provides information to management regarding the behavior of costs and the incidence of such costs on the profitability of an undertaking. Please explain the advantages of marginal costing.

Advantages of Marginal Costing:
·         Cost Control: Practical cost control is greatly facilitated. By avoiding arbitrary allocation of fixed overhead, efforts can be concentrated on maintaining a uniform and consistent marginal cost useful to the various levels of management.
·         Source:

Q4. Variance analysis is a tool for measuring performance and depends on the principle of management by exception. Explain the uses of variance.
From the following information, calculate sales margin price variance and sales margin volume variance.


Q5. Explain the determinants of working capital requirements.

Determinants of Working Capital Requirement

Nature of business – The shorter the manufacturing process, the lower is the requirement for the working capital. This is because, in such a case, inventories have to be maintained at a low level. The need of working capital is more for longer manufacturing process and highly capital intensive industry. Similarly, a trading concern requires lower Source:

Q6. From the following information prepare
(i) a statement of sources and uses of funds and
(ii) a schedule of changes in working capital for M/s. Eshwari & co. Balance sheets as on 31stMarch 2010 and 2011 are:

Balance Sheets as on 31 March2010 and 2011


FALL 2014
Bachelor of Business Administration- BBA SEMESTER 4
BBA403 - International marketing
Q1. Explain the meaning and benefits of international marketing. Compare it with domestic marketing.

According to Doole and Lowe, international marketing is "At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the Source:

Q2. Discuss the indicators of economic condition of a country.

Economic condition is the order of economy in a country at a particular time. The condition can either be positive which means that the economy is growing or it can be negative which means the economy is declining. The economic condition can be measured with the help of some economic indicators. These are the variables designed to Source:

Q3. Culture is an invisible barrier to international trade. Discuss.

Culture as barrier
Barriers to trade are broadly classified into two categories:
1. Tariff barrier
2. Non-tariff barrier.
Cultural barrier to international trade falls under the second category, i.e. non-tariff barrier.
In the last few decades world has made great strides in dismantling barriers. Trade barriers of any category constrain Source:

Q4. Discuss the 4 Ps of global e marketing.

The 4 P’s of marketing can be applied in e-marketing too. The decisions taken in e-marketing are of course of different nature.

1. Product
a. Features: What is the product supposed to do and what it is not supposed to do? Colour, taste, size, style is all features of a product.
The product should offer those benefits which satisfy the needs of customers. The benefits of the product if they Source:

Q5. What was the mode of entry adopted by Sony Ericsson? Discuss the various modes of entry in international business.

Foreign market entry modes differ in degree of risk they present, the control and commitment of resources they require and the return on investment they promise.
There are two major types of entry modes: equity and non-equity modes. The non-equity modes category includes Source:

Q6. Write short notes on:
a) Advantages and disadvantages of exporting
b) International Advertising

a) Advantages of exporting
1. Exporting helps companies to increase overall sales volume, improve market share and generate profits margin that are often more favourable than in domestic country.
2. It reduces dependence on domestic market.

BBA404-Small Business Management
Q1. Define small business and explain its characteristics. What are the common problems affecting small businesses?

Small business is broadly classified into two types on the basis of the nature of activity – manufacturing or production, and services.

It is further classified based upon the amount invested in plant and machinery or equipment into micro, small or medium enterprise. The Micro, Small and Medium Enterprise Development Act, 2006 (MSMEDA) classifies all Source:

Q2. Explain the following
a) Porter’s five forces model.
b) SWOT analysis

a)       Porter's Five Forces Model
Michael Porter provided a framework that models an industry as being influenced by five forces. These five forces are those competitive forces that shape every single industry and market. These forces help us to analyse everything from the intensity of competition to the profitability and attractiveness of an industry.

Q3. Explain various sources of Working Capital.

Working capital is defined as the capital required for the working or running of an organisation.
Sources of Working Capital: There are several ways to procure working capital. The main sources are:
  • Trade credit.

BBA405 Retail Management

Q1. Explain different types of Retail formats and types

Retail industry is continuously going through changes on account of liberalisation, globalisation and consumer preferences. While multinational retail chains are looking for new markets, manufacturers are identifying, redefining and evolving new retail formats. Retailers can be classified by retail store strategy mix, which is an integrated Source:

Q2. Explain retail marketing mix.

(a) Retail Marketing mix: Marketing is strongly tied to the idea of branding and innovation. Marketing and promotional campaign form an integral part of retailers’ strategies.
These are used to increase visibility, drive sales, advertise new products, popularise products and reach out to new customers. The way you design your marketing mix affects your value proposition and the way customers perceive Source:
Q3. What are the elements of store design? Explain each in detail.

Elements of store design 

The store design tells a customer what the store is all about. It is very important for communicating and creating an image of the store in the minds of the customer. It is the creation of this image that is the starting point of all marketing efforts. This creation of image is possible only when the merchandise, sales personnel, and the location – Source:
                                                                                                                                                                         FALL 2014


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