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free solved assignments for MBA SEMESTER II -WINTER 2014


Q1. Write short notes on:
·         Outsourcing strategies for capital productivity
·         Implementation of operations
·         Basic competitive priorities
·         Market survey method of forecasting

Outsourcing strategies for capital productivity: When capacity requirements are determined, it is easy to figure out whether some goods or services can be outsourced. Outsourcing can reduce the capital and manpower requirements. Also, the available Complete Answers will be posted soon on this blog. keep watching new post

Q2. “Gujarat’s emergence as an auto hub is a positive for the economy
Saturday, 17 September 2011 - 8:00am IST | Place: Mumbai | Agency: DNA
Several domestic and foreign auto manufacturers have either announced plans to establish manufacturing plants in Gujarat or are considering it as a possible location.
Those establishing the plants include the US-based Ford Motor and PSA Peugeot Citroen from France, joining India’s Tata Motors, General Motors of US, Bombardier of Canada and Asia Motor Works (AMW), a heavy commercial vehicle manufacturer.
Auto ancillary hubs, which are critical for a thriving auto hub, are located in Rajkot, Ahmedabad and Vadodara, and more to come in Kutch and Sanand districts. A precision engineering park is planned to come up in Dahej.
Domestic companies that are considering to enter Gujarat, with the exception of Maruti Suzuki, include Hero MotorCorp (formerly Hero Honda), Bajaj Auto and Hindustan Aeronautics Ltd (HAL), a public sector company specialising in production of aircraft and helicopters. (Recently Maruti
Gujarat’s auto hub thus goes beyond the production of cars. The mix of domestic and foreign auto companies also provides opportunities for skills transfer and learning.
Total installed capacity of Tamil Nadu, mainly around Chennai, is 1.28 million units, and is among the top 10 centres globally for car manufacturing, while that of Maharashtra, mainly around Pune, is 0.61 million units. With the entry of Ford and Peugeot, Gujarat’s production capacity, mainly around Sanand, is projected at 0.76 million by 2014. This will rise significantly if Maruti’s production, largely for export, comes on stream.
Gujarat’s currently established but relatively mid-sized auto ancillary units are getting a boost from these automakers, referred to as OE (original equipment) procedures, asking their tier I, II and III vendors to locate manufacturing and assembly facilities in and around their main production sites. Tata, for example, is encouraging and facilitating key vendors to locate to Sanand and set up a facility within a reasonable time horizon.
Gujarat’s emergence as an auto hub is not an accident, but an outcome of leveraging its strengths through sound economic policies and competent management by the state government.
Gujarat has leveraged its locational advantages, with relatively low transaction costs for accessing markets in the western and northern India. Good rail connectivity is slated to improve significantly with the opening of the dedicated freight corridors to Dahej and Nhava Sheva passing through large parts of Gujarat. Sanand is also a part of the Delhi-Mumbai Industrial Corridor (DMIC), a multi-billion dollar India-Japan initiative. The Delhi-Mumbai freight corridor project will provide excellent rail connectivity for the auto sector in Sanand and for other industries.
Gujarat’s port development initiatives are closely coordinated with rail transport. These provide access for exports to the West, a favoured market for Indian OE. Since 2009, Maruti has been shipping cars by rail from Manesar to the Mundra Port, where there is a roll-on-roll-off (RORO), terminal for receiving and prepping new cars for exports. Korean automakers are also exploring this option.
Gujarat’s port development also could permit economical transportation to other parts of the country, through viable coastal shipping routes which is yet to take off, thus diversifying transport modes.
Developing domestic and international financial services, improving road and air connectivity and focusing on affordable housing and other amenities could further add to Gujarat’s locational advantage.
One of the advantages of Gujarat is the larger share of non-fertile agricultural land. This potentially makes managing the requirements of industry for land easier. Gujarat Industrial Development Corporation (GIDC) deserves credit for turning the above potential into actual accomplishments.
As many of the established tier I, II and III manufacturers in Tamil Nadu and Delhi are faced with space and environmental constraints in expanding their operations in their historic sites, they are exploring alternate avenues. Gujarat’s land bank could thus be an attractive factor.
Sanand is a part of special investment region, which permits firms investing there to avail various fiscal and non-fiscal benefits, reducing project costs, including time for completing the project cycle.
The Gujarat government recognises the importance of overall conducive investment environment in attracting investments rather than merely relying on tax incentives. This policy lesson is applicable to the investment and manufacturing zones (NIMZs) under the national manufacturing policy (NMP) which is being finalised. It envisages around five greenfield integrated industrial townships.
Another noteworthy policy initiative is establishment of an automotive skills development institute at Sanand on a public private partnership basis by Gujarat government and Peugeot Citroen. This approach to human capital development will serve, India, Gujarat and the new entrants well as they will have access to a younger work force, well trained in modern manufacturing techniques with skills honed around the productivity needs of the future.
There are several reasons why Gujarat’s emergence as an auto hub is a positive for India’s economy. First, the auto sector is a mother industry and for every direct job in the OE, minimum 5-7 indirect jobs are created in tier I, II and III, not including jobs for drivers, service station attendants and mechanics that form a well paying proposition for many relatively less skilled, but aspirational Indians.
Secondly, importance of transport equipment, which includes all types of motorised vehicles, in India’s trade has been increasing. Its share in India’s exports rose from 2.3% in 2000-01 to 7.8% in April-February 2010-11; while the corresponding share for imports soar from 1.4% to 2.5%. The emergence of Gujarat as an auto hub is expected to assist in India’s external trade in transport equipment as exports are likely to constitute a significant proportion of auto sector’s output from Gujarat.
Many European OE are building their design and engineering back offices in India, providing job opportunities for the design, hardware and software engineers. This will help India to develop a niche position globally and diversify its export basket.
Thirdly, healthy competition among auto hubs in Tamil Nadu, Maharashtra and Gujarat will be a positive for the manufacturing productivity. This is because such competition will mitigate against complacency by each of them and contain costs.
Finally, it would assist India in progressing towards the goal of increasing the share of manufacturing in GDP from 16% in 2010 to 25% by 2022. It could also assist in India’s international competitiveness in manufacturing as PTAs (preferential trade agreements) with economic partners with strong manufacturing sectors, such as China, Japan, and Korea, are implemented.”
Source:, accessed 24th Oct, 2014
Instructions: Read the above article and hyperlinked articles to answer the question given below Question
Evaluate the factors that favour Gujarat as a location for manufacturing automobiles.
The general factors that favour Gujarat as a destination for automobile manufacturing :
·         Sound economic policies
·         Locational advantages
·         Good rail connectivity
·         Part of the Delhi-Mumbai Industrial Corridor (DMIC),
·         Delhi-Mumbai freight corridor

Q3. Write short notes on:
·         5Ss system of waste elimination
·         Scheduling in services
·         Vendor managed inventory
·         Subcontracting capacity (production) option

·         5Ss system of waste elimination:
The 5Ss are as follows:
o   Sort/segregate – Keep what is needed and remove everything else from the work area; when in doubt, throw it out. Identify non-value items and remove them. Getting rid of these items makes space available and usually improves the work

Q4. Describe the post implementation review of a project. Explain the tools that may be considered for post implementation review.

1. Final product review: The product obtained after every stage must meet the requirements of that stage. If it completely meets the stated objectives, then focus on the issues of maintenance of the processes and product performance.

Q5. Explain the steps to set data in logical order so that the business process may be defined.
List the ingredients of a business process.

The following steps should be considered for setting the data in a logical order.
  1. Check whether the participants in the process that is, people, teams, and electronic applications are sufficient or, any changes and additions need to be made.

Q6. Describe the dimensions of quality.

Quality is inherent in the product or service that is rendered to the customer. Since we are attempting to measure the same, we will look into those aspects of quality, called dimensions of quality. Complete Answers will be posted soon on this blog. keep watching new post

                                                                                                                              WINTER 2014

MBA Semester 2


Q1. Explain the liquidity decisions and its important elements. Write complete information on dividend decisions.

Liquidity decisions

The liquidity decision is concerned with the management of the current assets, which is a pre-requisite to long-term success of any business firm.This is also called as working capital decision. The main objective of the current assets management is the trade-off between profitability and liquidity, and there is a conflict between these two concepts. If a firm does

Q2. Explain about the doubling period and present value. Solve the below given problem:
Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2 years?

Doubling period

A very common question arising in the minds of an investor is “how long will it take for the amount invested to double for a given rate of interest”. There are 2 ways of answering this question:

1. One way is to answer it by a rule known as ‘rule of 72’. This rule states that the period Complete Answers will be posted soon on this blog. keep watching new post

Q3. Write short notes on:
a) Operating Leverage
b) Financial leverage
c) Combined leverage

a) Operating Leverage

Operating leverage arises due to the presence of fixed operating expenses in the firm’s income flows. It has a close relationship to business risk. Operating leverage affects business risk factors, which can be viewed as the uncertainty inherent in estimates of future operating income.

Q4. Explain the factors affecting Capital Structure. Solve the below given problem:
Given below are two firms, A and B, which are identical in all aspects except the degree of leverage employed by them. What is the average cost of capital of both firms?

Details of Firms A and B

Firm A
Firm B
Net operating income EBIT
Rs 1,00,000
Rs 1,00,000
Interest on debentures I
Rs 25,000
Equity earnings E
Rs. 1, 00, 000
Rs. 75, 000
Cost of equity Ke
Cost of debentures Kd
Market value of equity S = E/Ke
Rs. 6, 66, 667
Rs. 5,00, 000
Market value of debt B
Rs. 2, 50, 000
Total value of firm V
Rs. 6, 66, 667
Rs. 7, 50, 000

Factors Affecting Capital Structure

Capital structure should be planned at the time a company is promoted. The initial capital structure should be designed very carefully. The management of the company should set a target capital structure, and the subsequent financing decisions should be made with a view

Q5. Explain all the sources of risk in capital budgeting with examples.
Solve the below given problem:
An investment will have an initial outlay of Rs 100,000. It is expected to generate cash inflows. Cash inflow for four years.

Cash Inflow

If the risk free rate and the risk premium is 10%,
a) Compute the NPV using the risk free rate
b) Compute NPV using risk-adjusted discount rate.

Sources of risk
The five different sources of risk are:

  • Project-specific risk
  • Competitive or competition risk
  • Industry-specific risk
  • International risk
  • Market risk

Q6. Explain the objectives of Cash Management. Write about the Baumol model with their assumptions.

Objectives of Cash Management
The major objectives of cash management in a firm are:

  • Meeting payments schedule
  • Minimizing funds held in the form of cash balances

MB0046- Marketing Management
Q1. Suppose you are the marketing manager of a banking firm. Your bank has opened its first branch overseas. What factor do you think will affect the choice of marketing the most and why?
We need to do Environment scanning which refers to careful monitoring of an organisation's internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans.

Q2. A brand is a composite set of beliefs and associations in the mind of consumers. In brand
Development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.
The concept of branding is applicable to commodities like rice, flour, and oil in India. Firms like ITC and HLL have achieved success in such commodity markets. One of the important factors for successful branding strategies in the food and commodity categories is the willingness of consumers to pay more for better quality product through the value promise of brands. When Complete Answers will be posted soon on this blog. keep watching new post

Q3. Describe the international market entry strategies in brief.
International Market Entry Strategies
There are two methods to entry into foreign markets. They are indirect exporting and direct exporting. In the first method, the manufacturers take the help of merchant exporters to get products exported to foreign markets. In direct exporting, the manufacturers decide to export themselves. Complete Answers will be posted soon on this blog. keep watching new post

Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.
Personal Selling Process
Process or steps in personal selling include the following:
1. Prospecting – This is the beginning of sales process, which covers searching for customers with potential demand.
2. Targeting – This is the process of deciding how to allocate sales time among prospects and existing customers.
3. Pre-approach – In this step, the salesperson plans methods to approach the customers and to collect company and customer information.

Q5. Describe the stages in consumer decision making process.
Consumer buying decision process is explained through a number of stages and is influenced by one’s psychological framework comprising the individual’s personality, learning process, levels of motivation, perception towards products and brands, and formation of positive attitude

Q6. Describe some of the strategies for effective marketing and advertising in rural market. Also explain the innovative use of media in rural market.
Literacy is still poor in rural areas and no complicated selling message or print media can be tried. Advertising must use very basic means such as wall painting and hoardings with visually powerful images. Although satellite technology has taken television to the remotest corners of the country, household ownership of it is still low. Therefore, exposure is often through

                                                                                                                             WINTER 2014

MBASemester 2


Q1. In the current e-world any organisation’s massive operations are managed by various types of information systems that help them to achieve their goals of servicing their clients. This can be done by the growth of modern organization. Discuss some of the essential features of modern organisation.

IT-Enabled organisation

The organisations discussed above are modern in the sense that they have built into their structure the elements of information technology (IT) that enable them to function in a manner appropriate to the demands of the environment. This is a fundamental difference Complete Answers will be posted soon on this blog. keep watching new post

Q2. Marketing managers are keener to look for a least cost route that also allow a sales person to meet all his customers. Identifying a least cost route with this features is slightly complicated. Therefore, managers depend on decision support tools to find the most cost effective routes to cover the market. The travelling salesman problem is one of such tool. Describe the tool with a diagram.

The travelling salesman problem

Figure depicts the travelling salesman problem which is an example of an operational decision. The salesman has to cover all the cities in one tour at the lowest possible cost.

Q3. There are many examples of digital goods. Companies such as are selling digital versions of books over their site. These digital books can be read on special readers that display the pages on a screen.
a. List the important properties of information goods
b. Explain positive feedback with diagrams

a. List the important properties of information goods

Information goods have certain properties that make them distinct from physical goods. Information goods are typically expensive to produce but very cheap to reproduce. For example, the original cost of producing a music track by a professional band may run into millions of rupees. However, once the digital version of the track is available, it can be

Q4. Decision support systems (DSS) are used extensively across organisations to assist managers with making decisions. Decision making by managers involves the phases of intelligence, design, and choice, and DSS help mainly with the choice part as they support structured and unstructured types of decisions.
a. What is it that managers do when they make decisions?
b. Explain the different types of decisions

a)  What is it that managers do when they make decisions? This is a fundamental question that needs to be answered before one can think of using DSS to support decision making in any meaningful manner.

Q5. What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?

The phrase crowdsourcing is often used to describe projects that encourage collaboration. The term refers to the idea that a ‘crowd’ of people, not necessarily known to each other, participate in working on a project. Many critics have argued that crowdsourcing works for some kinds of tasks, but for others it is not effective. For instance, it was initially argued that

Q6. Data and information relating to individuals could be of sensitive nature. Give some examples of such kind of data.

To answer the question of privacy one has to consider why it is important in the first place. Data and information relating to individuals could be of sensitive nature. Some examples of such kind of data are as follows:

                                                                                                                              WINTER 2014

MBA Semester 2


Q1. Explain the types of Operations Research Models. Briefly explain the phases of Operations Research.

Types of Operations Research Models

A model is an idealised representation or abstraction of a real-life system. The objective of a model is to identify significant factors that affect the real life system and their interrelationships. A model aids the decision-making process as it provides a simplified Complete Answers will be posted soon on this blog. keep watching new post

Q2. a. Explain the graphical method of solving Linear Programming Problem.
b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem.

a) Graphical Methods to Solve LPP

While obtaining the optimal solution to an LPP by the graphical method, the statement of the following theorems of linear programming is used:

Q3. a. Explain how to solve the degeneracy in transportation problems.
b. Explain the procedure of MODI method of finding solution through optimality test.

a. Degeneracy in transportation problem

A basic solution to an m-origin, n destination transportation problem can have at the most m+n-1 positive basic variables (non-zero), otherwise the basic solution degenerates. It follows that whenever the number of basic cells is less than m + n – 1, the transportation problem is a degenerate one. The degeneracy can develop in two ways:

Q4. a. Explain the steps involved in Hungarian method of solving Assignment problems.
b. What do you mean by unbalanced assignment problem? How do you overcome it?

a) Hungarian Method Algorithm

Hungarian method algorithm is based on the concept of opportunity cost and is more efficient in solving assignment problems. The following steps are adopted to solve an AP using the Hungarian method algorithm.

Q5. a. Write a short note on Monte Carlo Simulation.
b. A Company produces 150 cars. But the production rate varies with the distribution.

Production Rate

At present the track will hold 150 cars. Using the following random numbers determine the average number of cars waiting for shipment in the company and average number of empty space in the truck. Random Numbers 82, 54, 50, 96, 85, 34, 30, 02, 64, 47.

a) Monte-Carlo Simulation

The Monte-Carlo method is a simulation technique in which statistical distribution functions are created by using a series of random numbers. This approach has the ability to develop many months or years of data in a matter of few minutes on a digital computer.

Q6. a. Explain the dominance principle in game theory.
b. Describe the Constituents of a Queuing System.
c. Differentiate between PERT and CPM.

a) In a rectangular game, the pay-off matrix of player A is pay-off in one specific row ( r row ) th exceeding the corresponding pay-off in another specific row( s row ) th . This means thatwhatever course of action is adopted by player B, for A, the course of action Ar yields greater gains than the course of action As .Therefore, Ar is a better strategy than As Complete Answers will be posted soon on this blog. keep watching new post

Q1. Explain the phases of project management life cycle.
As in the case of a product that passes through various stages (introduction, growth, maturity, and decline) during its lifetime; project management also passes through a number of phases. The various phases of a project management life cycle are depicted in Figure. Complete Answers will be posted soon on this blog. keep watching new post

Q2. Write short notes on:
·         Economic feasibility of a project
·         Need for project planning
·         Diversity management
·         Rules for network construction

·         Economic feasibility of a project: Economic feasibility evaluates cost-benefit ratios of the different technological options available and projects the rate of return for the project’s expected lifespan. Financial feasibility deals with all of the potential costs associated with the project. A detailed feasibility analysis is the most important output from the initiation phase of scope management.
Q3. What are the key steps for effective risk management? Explain any FIVE risk identification techniques.
The key steps for effective risk management are:
· Creation: To create a risk management plan, you must carefully select appropriate controls and counter measures to quantify each risk. Risk mitigation must also be approved by the suitable level of management as per the level/domain of risk.

Q4. Write a short notes on
·         Parametric estimating tool of cost estimating
·         Procurement process
·         Project team’s responsibilities in project execution
·         Project termination

 Parametric estimating tool of cost estimating: It is a technique that makes use of a statistical relationship between historical data and other variables (e.g., square footage in construction, lines of code in software development, requisite labour hours) to compute a cost estimate for a schedule activity resource. This technique can generate higher levels of accuracy depending upon the sophistication, the underlying

Q5.What is Quality planning? Explain the inputs, tools and techniques and outcomes of quality planning.
Quality planning is the process of identifying the quality standards that are related to the project and determining how to these standards can be achieved.
It is one of the significant processes of project planning and should be performed on a continuous basis and in parallel with the other project planning processes.

Q6. Describe the various types of project performance evaluation techniques. List any FOUR benefits of performance measurement and evaluation.
The following are the types of project performance evaluation techniques:
(i) Process (or implementation) evaluation: It is also called formative evaluations which are designed to improve the implementation of a program, policy or strategy as it unfolds. In this type of evaluation we measure the level to which a program is effective as it was planned. It usually considers the program activities’ conformance to statutory and regulatory requirements, program design, and professional standards or customer expectations.


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