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free smu solved assignments for MBA Semester 4 MB0052 Q1. What is strategy? Explain some of the major reasons for lack of strategic management in some companies?

Answer: There are seven definitions of strategy given below which have evolved over a period of more than 30 years (1962–96). During this evolutionary process, different authors have focused on different aspects of the definition of strategy. These definitions are given below.

Chandler: The determination of the basic long-term goals and objectives of an enterprise and the adoption of the courses of action and the allocation of resources necessary for carrying out these goals.

Lack of Strategic Management in Some Companies:  
1. Poor reward structure: When an organization achieves success, it often fails to reward
its managers or planners. But when failure occurs, the company may punish the managers concerned. In such a situation, it is better for individual managers to do nothing than to risk trying to achieve something, fail and be punished.
2. Content with success: If an organization is generally successful, the top management or individual managers may feel that there is no need to plan and strategize because everything is fine. However, they forget that success today does not guarantee success tomorrow.
3. Overconfidence: As managers gain experience, they may rely less on formalized planning and more on individual initiative and decisions. But, this is not appropriate. Overconfidence or overestimating experience leads to complacency and ultimately can bring downfall. Forethought and planning are the right virtues and are signs of professionalism.
4. Fire-fighting: An organization may be so deeply engrossed in crisis management and firefighting that it may not have time to plan and strategize. This happens with many companies and is a clear sign of non-professionalization.
5. Waste of time: Some organizations view planning as a waste of time because no tangible marketable products are produced through planning. But they forget that time spent on planning is an investment, and there would be returns, both tangible and intangible, in due course.
6. Too expensive: Some organizations are culturally opposed to spending resources on matters like planning which do not produce instant or immediate results. They feel that spending on planning is a wasteful expenditure.

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